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Business Growth, One Customer at a Time

We Believe in the Power of the Customer

The future of business relies on customers.

We drive brand & business growth with customer-first thinking, strategic clarity, and practical execution. Through actionable assets and data-powered playbooks, we engage customers with real change from the ground up.

Creatively led and context-rich, we reach the right audiences at the right time, with the right message, fueling sustainable growth through smart technology and insight.

Our team moves fast and builds lean—no layers, just relevance, resilience, and results.

We are Futureproof Group

60%

* Forbes 2024

Companies with a customer-centric strategy are...

...more profitable than companies that don't have One.

Services that Unlock Customer Value

We empower brands with the data-driven insights, technology-powered creative solutions they need to deliver a customer-centric approach - enabling their brands to thrive in-market.

Simple to navigate, tried and tested 'packaged services with fixed outputs that are delivered on-cost, on-time to make a real-life impact.

Customer Strategy

Does your business have a brand driving customer-growth mindset?

Customer Transformation Strategy
Customer Insights and Market Intelligence
Acq, CRM and Loyalty Strategy

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Customer Experience

Do you have a frictionless, branded customer experience that delights?

Customer Experience Design
 Experience Build  on/off line
Experience Platform Implementations

Customer Growth

Do you have an approach to grow your most valuable customers - or find more?

Activation and Full-Funnel Engagement
Optimization and Measurement
CRM and Loyalty Launch/Management

Client Experience

For each client listed this team was a key project lead, lifting strategy, design and delivery

Real-life customer-centric creatively-driven experiences, proven to grow business, for the biggest brands in the world.

Our Project Experience

Gamified Loyalty to drive sales

Strategy, design and build of gamified loyalty program in HK, TW and Macau to increase consumption of all products (& recycling of bottles) to the the brands most loyal consumers. Acquired 15,000 members in the first 20 days.

Data Analytics that drive business

Strategy & CRM database, Loyalty Engine & Consumer Engagement Platform as well as a Membership WeChat mini-program with a Sales Advisor’s WeChat tool to drive omni-channel customer experience. 22% member sales uplift.

Value Prop to drive acquisition

Value-proposition and CRM strategy for Oral health care leader - developed against a highly segmented audience to increase product consumption across the entire product portfolio.

Content Strategy to drive sales

Social and content strategy development to improve the customer brand experience and drive increased social engagement to drive additional product sales for a leading CPG brand.

Customer-first companies using advanced data have

less churn than their competitors.

25%

One team that Drives Growth

Our team delivers fully thought-through growth solutions, from strategic thinking all the way to award-winning creative executions.

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Founder / CEO

Sheilen Rathod

Sheilen is a strategic leader in digital transformation and brand growth, with 20 years guiding global giants like BlackRock, Nestlé, and L’Oréal. Formerly Ogilvy APAC’s Chief Growth Officer, he drives customer-first strategies through brand, data, CRM, and content—empowering brands across Asia to achieve relevance, agility, and impactful growth.

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Consulting Principle

Annie Lui

Annie Liu, former Global Consulting Partner at Ogilvy Consulting, advises Fortune 500 firms on brand and business strategy. With prior roles at The Cambridge Group and Caesars Entertainment, she brings deep expertise in analytics and innovation. Annie holds an MBA from Wharton and excels in strategy, financial modeling, and planning.

Creative Chairman

Alvin Lim

Alvin Lim, Cannes Lion winner and Founder of Good People Basically™, leads a Hong Kong-born creative label redefining brand storytelling in Asia. He drives standout campaigns through cultural insight, bold design, and visionary thinking—empowering teams across media to craft authentic, unforgettable narratives for clients like Super Bock and Stadium Goods.

Stratgey Lead

Leila Pritchard

Leila blends UX design, CRM strategy, and loyalty expertise to create meaningful brand-consumer connections. With roots in consulting and a shift to design, she delivers innovative, user-centric solutions. She’s collaborated with global leaders like IKEA and Coca-Cola, driving impact across Asia and Europe through data-driven insights and purposeful experiences.

Project / Tech Lead

James Wong

James Wong is a Cannes Lions-winning tech leader with 15+ years driving digital innovation across APAC. At Ogilvy Hong Kong, he scaled tech teams and led transformative work for brands like Amex and Mercedes. His expertise spans AI, data strategy, and platforms like Salesforce, with a human-centric approach to impact.

Get in Touch

FutureProof Group

8/F The Voeux

102-104 Des Voeux Road Central

Hong Kong

info@futureproofgroup.com

Tel: 852-6469-1600

sheilen@futureproofgroup.com