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FutureProof Group

We Are a Customer Company.

We Reimagine Business Growth Around Your Customers.

Our Services

Customer Strategy.

Customer Strategy

Uncovering Human Truths Through Data and Intelligence to acquire and retain customers through Meaningful Engagement.

Loyalty Strategy

Building Lasting Bonds of Trust, Advocacy and Value that matter to Customers and Brands them to brands unlocking LTV.

Experience Design

Creating Experiences That Connect Emotionally and Functionally creating a relationship between brand and customers.

Data Analytics

Activating data at all touch points; Measuring, Optimising and Scaling to drive Customer Impact.

What we do

We bring our AI-powered, data-driven approach to unlock customer value in real-world situations, driving better experiences that directly impact a brand’s business. Outcomes our team have delivered:

22% member sales uplift 67% reduction in churn.

Analytics that drive business

Strategy & CRM database, Loyalty Engine & Consumer Engagement Platform as well as a Membership WeChat mini-program with a Sales Advisor’s WeChat tool to drive omni-channel customer experience. 22% member sales uplift.

CRM, Analytics, Loyalty, Creative

Acquired 15,000 members in the first 20 days.

Gamified Loyalty

Strategy, design and build of gamified loyalty program in HK, TW and Macau to increase consumption of all products (& recycling of bottles) to the the brands most loyal consumers.

Data Stratgey, UX/UI, CRM, Analytics, Loyalty, Creative, Run/Operate

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Thousands of touch points. Seamless integration.

Enterprise CRM

Changing a vanilla loyalty and engagement platforms into something the brand could uniquely own across its hotels, apartments, offices and malls — putting sustainability into action for good growth.

Loyalty Strategy, Data Stratgey, UX/UI, CRM, Analytics

Building an exchange customers buy.

New value propositon

Value-proposition and CRM strategy for Oral health care leader - developed against a highly segmented audience to increase product consumption across the entire product portfolio.

Loyalty Strategy, Data Stratgey, CRM, Analytics

Instantly driving local relevance for a global brand

Localising a global brand

The Live in Levi’s campaign was a global initiative redefining denim as a lived experience. It celebrated authenticity, personal style, and emotional connection. TV, print, outdoor, and social platforms became both canvas and amplifier, turning individual expression into a shared cultural narrative.

Creative Development, Content Strategy & Development

800k+ new member opt-in, +41% online conversion

Lifting RFM & NPS

Redefining retention and loyalty around the guest, not the transaction. We designed a loyalty and retention strategy that extended beyond spend or frequency—grounded instead in value exchange, personal relevance, and lifestyle integration with Lululemon's customers.

Loyalty Strategy, Data Stratgey, CRM, Analytics

Increading online booking by x3

Performance flying

A deep analysis of this global airlines' booking performance showed 'gaps' in excellence that the team quicly remedied, resulting in increased performance and efficiency across the N.American market.

Data Stratgey, UX/UI, CRM, Analytics

Finetuning UX for big results

Gold medal

A redesigned site provided a seamless, exploration-led user journey that embodied the new brand identity—“Immerse in Discovery, Enrich with Me.” It improved visibility and reduced bounce rates. Stronger content strategy boosted key conversions.

UX/UI Build, UAT, Run Operate, Analytics

+30% Growth in AOV

Brand Growth - Customer 1st

We redesigned the loyalty program for a world leading lux fashion house —proposition, tiers, and benefits—shifting from transaction‑focused to emotionally driven. RFM analysis informed user shopping and engagement patterns, supported by a Tableau dashboard and staff training.

Data Stratgey, UX/UI, CRM, Analytics