FPG

The Business of Customer

Customers drive brand, growth and your bottom line.

Our proprietary Customerwise™ products blend insight, creativity, and experience design to build loyalty, boost litetime value, and grow brand equity to the right customers - now and into the future.

Insight into Experience. Experience into Value.

Futureproof Group

60%

* Forbes 2024

Companies with a customer-centric strategy are...

...more profitable than companies that don't have One.

Products that Unlock Customer Value

Data-driven insights, technology-powered creative solutions that deliver customer IMPACT - enabling brands to thrive in-market.

Simple to navigate services with fixed outputs that are delivered on-cost and on-time.

Customer Strategy

Does your business have a brand driving customer-growth mindset?

Customer Transformation Strategy, Customer Insights and Market Intelligence, Acq, CRM and Loyalty Strategy

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Customer Experience

Do you have a frictionless, branded customer experience that delights?

Customer Experience Design, Experience Build  on/off line, Experience Platform Implementations

Customer Growth

Do you have an approach to know & grow your most valuable customers - or find more?

Activation and Full-Funnel Engagement, Optimization and Measurement, CRM and Loyalty Launch/Management

Client Experience

For each client listed this team built the customer strategy, defining and growing their most valuable customers and creating playbooks to action the right messages to the right customer at the right time.

Real-life customer-centric creatively-driven experiences, proven to grow business, for the biggest brands in the world.

Case Studies

Acquired 15,000 members in the first 20 days.

Strategy, design and build of gamified loyalty program in HK, TW and Macau to increase consumption of all products (& recycling of bottles) to the the brands most loyal consumers.

Gamified Loyalty to drive sales

22% member sales uplift 67% reduction in churn.

Strategy & CRM database, Loyalty Engine & Consumer Engagement Platform as well as a Membership WeChat mini-program with a Sales Advisor’s WeChat tool to drive omni-channel customer experience. 22% member sales uplift.

Analytics that drive business

Boost consideration of a unengageing product by increasing relevance

Insight driven product development geared specifically for Hong Kong millennials that made them reconsider the insurance category and consider FWD

Developing a CRM platform to that works conglomerate wide

Changing a vanilla loyalty and engagement platforms into something the brand could uniquely own across its hotels, apartments, offices and malls — putting sustainability into action for good growth.

Value Prop to drive acquisition

Value-proposition and CRM strategy for Oral health care leader - developed against a highly segmented audience to increase product consumption across the entire product portfolio.

Content Strategy to drive sales

Social and content strategy development to improve the customer brand experience and drive increased social engagement to drive additional product sales for a leading CPG brand.

Customer-first companies using advanced data have

less churn than their competitors.

25%

One team that Drives Growth

Our team delivers fully thought-through growth solutions, from strategic thinking all the way to award-winning creative executions.

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Founder / CEO

Sheilen Rathod

Sheilen is a strategic leader in digital transformation and brand growth, with 20 years guiding global giants like BlackRock, Nestlé, and L’Oréal. Formerly Ogilvy APAC’s Chief Growth Officer, he drives customer-first strategies through brand, data, CRM, and content—empowering brands across Asia to achieve relevance, agility, and impactful growth.

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Consulting Principle

Annie Lui

Annie Liu, former Global Consulting Partner at Ogilvy Consulting, advises Fortune 500 firms on brand and business strategy. With prior roles at The Cambridge Group and Caesars Entertainment, she brings deep expertise in analytics and innovation. Annie holds an MBA from Wharton and excels in strategy, financial modeling, and planning.

Creative Chairman

Alvin Lim

Alvin Lim, Cannes Lion winner and Founder of Good People Basically™, leads a Hong Kong-born creative label redefining brand storytelling in Asia. He drives standout campaigns through cultural insight, bold design, and visionary thinking—empowering teams across media to craft authentic, unforgettable narratives for clients like Super Bock and Stadium Goods.

Stratgey Lead

Leila Pritchard

Leila blends UX design, CRM strategy, and loyalty expertise to create meaningful brand-consumer connections. With roots in consulting and a shift to design, she delivers innovative, user-centric solutions. She’s collaborated with global leaders like IKEA and Coca-Cola, driving impact across Asia and Europe through data-driven insights and purposeful experiences.

Project / Tech Lead

James Wong

James Wong is a Cannes Lions-winning tech leader with 15+ years driving digital innovation across APAC. At Ogilvy Hong Kong, he scaled tech teams and led transformative work for brands like Amex and Mercedes. His expertise spans AI, data strategy, and platforms like Salesforce, with a human-centric approach to impact.

Customer Lead

Yi Li

Strategic business leader with 15+ years of experience driving digital transformation and global growth across the US and Asia. Proven success in scaling businesses, leading cross-border teams, and delivering data-driven results. Industry expertise spans automotive, retail, CPG, and finance, with strong AI, analytics, and customer experience capabilities.

Get in Touch

FutureProof Group

8/F The Voeux

102-104 Des Voeux Road Central

Hong Kong

info@futureproofgroup.com

Tel: 852-6469-1600

sheilen@futureproofgroup.com