We Unlock Customer Value
FutureProof Group helps b2b and b2c brands build and unlock more value from every customer relationship - new and old - through strategy, data intelligence, and AI-powered execution.
Why does a Customer-Centric approach drive Business?
Precision
over volume wins
The Right Value Proposition & Media Targeting Wins the Right Customers
5% → 25–95%
retention wins
A Small Retention Gain Is a Massive Profit & Savings Gain
60% more spend
loyalty wins
Loyal Customers Spend More, More Frequently and Tell More People
One team, working end-to-end
from strategy to build to delivery to optimisation.
FutureProof Group
Diagnose
An evidence base before budget.
Where you rank in your category B2B or B2C, where members drop out of the journey, where awareness falters and which gaps are priority / worth closing first for most efficiency & fastest impact
FutureProof Group
Design
Design the programme and experience.
Developing the blueprint we build from. Tier structure, member value, partner economics, data capture, interface design, media planning & buying (China / Asia) and the brand assets to launch it.
FutureProof Group
Build
Build it, integrate it, launch it.
Where most consultancies hand over a deck and leave. We build: narratives, assets, influencer msg, website and native apps. All integrated to create impact the is measured.
We deliver for b2b & b2c brands across Asia
...all embracing customer-centric growth.
FutureProof Group
Calvin Klein
CRM, Analytics, Loyalty, Assets.
22% member sales uplift 67% reduction in churn.
FutureProof Group
Coca-Cola / Swire
Data Strategy, UX/UI, CRM, Analytics, Loyalty, Creative
Acquired 15,000 members
FutureProof Group
Korean Air
Acq Strategy, Data Strategy, UX/UI, CRM, Analytics, Loyalty, Creative
FutureProof Group
ChinaChem
Market analysis, Loyalty Proposition, loyalty design, persona, customer journey
Brands we support
FutureProof Group
MentionLab
AI Visibility & Brand Intelligence
Delivers a data-driven brand intelligence analysis before any fee is discussed. It shows how AI systems discover, describe and act on your brand - turning the first meeting into a commercial conversation.
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Brand and product mentions tracked across ChatGPT, Claude, Gemini and Perplexity
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AI share of voice, sentiment and competitive benchmarking over time
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How AI defines your category, and the decision criteria it surfaces
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Agentic readiness - can an AI agent research, compare and book with you?
FutureProof Group
Ambassify
Employee Advocacy & Engagement
Lets organisations see exactly what a staff advocacy programme could deliver - built on their own team and their own content. Europe's leading employee-advocacy platform, now active across Asia.
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One-click sharing of approved content, with AI-drafted captions
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Engagement layer - polls, ideas, recognition and gamification
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Compliance guardrails that keep every post on-policy and on-brand
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10x the reach of brand channels; 76% trust an employee over the brand
Partner products
We partner with the leading GEO and Employee Advocacy developers, supporting the FPG engagement process
Meet the team
Seasoned professionals with deep expertise across global, regional and local client and customers..
Founder / CEO
Sheilen Rathod
Sheilen is a strategic leader in digital transformation and brand growth, with 25+ years guiding global giants like BlackRock, Nestlé, and L’Oréal.
B2B Consulting / Media Principal
Sven Bally
Sven Bally brings 21+ years in ecommerce, digital strategy, and B2B marketing to his role as Partner, Client Lead at Publicis Groupe Hong Kong, after senior roles at Mindshare, IPG, and Boondoggle CX.
Creative Chairman
Alvin Lim
Alvin Lim, Cannes Lion winner and Founder of Good People Basically™, leads a Hong Kong-born creative label redefining brand storytelling in Asia.
Strategy Lead
Leila Pritchard
Leila blends UX design, CRM strategy, and loyalty expertise to create meaningful brand-consumer connections. With roots in consulting and a shift to design, she delivers innovative, user-centric solutions.
Full Stack Developer
Ashok Jaiswal
Ashok Jaiswal is a seasoned full‑stack developer with over 15 years of experience designing and building scalable, human‑centric applications. He combines technical depth with a strong user‑experience focus to deliver products that grow with their users and businesses.
Consulting Principal
Annie Liu
Annie Liu, former Global Consulting Partner at Ogilvy Consulting, advises Fortune 500 firms on brand and business strategy.
Let's talk Customer
Get in touch and let's talk about getting more customers for your business and unlocking the value of the customer you already have.
Tel: 852-6469-1600